News
Express Computers is seeking a Webmaster/SEM Specialist
Express Computers Web Services is currently accepting applications for the following position:
Webmaster/SEM Specialist
Working from our South Surrey Head Office, the Webmaster/SEM Specialist will be responsible for creating and implementing competitive SEO strategies, and for managing client web properties and domains and doing minor website updates as required.
Primary Duties- Work with the Web Services Director to consult with clients, develop strategies and cost estimates, and present SEO plans to clients
- Implement SEO methods to increase client visibility on major search engines
- Conduct keyword research, and set KPI benchmarking and reporting for organic search optimization efforts
- Define SEO requirements in a product management capacity by recommending site enhancements that maximize ROI and increase rank of natural search result listings
- Create and develop link building strategies
- Analyze and translate quantitative and qualitative data from web analytics tool (including Google Analytics) into actionable SEO plan
- Optimize site architecture, optimizing URL rewrites and HTML tags, and developing alternate directories
- Research and develop SEO best practices
- Assist with web redesign projects to ensure that SEO’d pages are maximizing traffic and page conversion
- Assist with copywriting to manage keyword density of copy
- Leverage sitemaps and robots.txt files to ensure crawling of deeply nested pages
- Use and analyze information to glean insights for improving search ranking, overall traffic, and the value of the traffic
Secondary Duties
- Manage client web properties, including domain renewals, FTP site setup, web property information audits, file management, and troubleshooting configuration problems
- Ensure client domain information, domain registrations, web hosting plans and email accounts are up-to-date and running smoothly
- Create new domain/hosting accounts, migrate web assets, databases and settings to new accounts and complete DNS changes as required
- Implement minor website updates for clients as needed
Minimum Skills Required
- Educational background in SEM, marketing or advertising
- A minimum of 3 to 5 years professional experience in search engine marketing and optimization with understanding of how it fits into overall online and business marketing strategies
- Strong communication skills and an ability to maintain quality and consistency under pressure
- Exceptional professionalism, communication, presentation and client skills
- Current knowledge of SEM and SEO best practices
- Strong knowledge of search engine algorithms and ranking strategies
- Familiarity with web analytics software
- Strong quantitative skills, ability to quickly analyze data and act on it
- Solid understanding of web technologies to ensure SEO best practices are implemented
- Ability to analyze and speak intelligently about a wide variety of performance metrics
- Advanced proficiency with Microsoft Office, particularly Word, Excel and PowerPoint
- Excellent project management, analytical, problem-solving and verbal/written communication skills
- Strong organizational skills and attention to detail
- Ability to meet deadlines while managing multiple tasks simultaneously
- Good understanding of web property management, including FTP, DNS management, domain registration and WHOIS information management
Other skills that would be an asset
- Skill with X/HTML, CSS, PHP, MySQL or JavaScript a huge asset
- Copywriting, technical writing
- Content development
- Skills/experience in social media marketing
Compensation will be determined based on experience. Express Computers is an equal opportunity employer.
We apologize, but only applicants selected for an interview will be contacted.
